July 2010
3 posts
5 tags
Jul 20th
1 note
6 tags
Rupert Murdoch, Neel Shah, and the Short Pants →
NewsCorp, where every day is April 1st.
Jul 14th
148 notes
7 tags
Fred's Tumblr Scraps: "Positioning" MTV. 1987. →
A master class on branding. Positioning MTV: Music Television Throughout most of the 80s, our original, in-house, MTV creative team had established all the original vocabulary (written and visual) for the channel. In April 1983, Alan and I resigned and set up Fred/Alan as the media’s first “branding” consultancy and advertising agency. Bob Pittman was a smart and shrewd competitor; he...
Jul 13th