editorlisa

Hi! I'm Lisa. I work in TV and film as writer, producer & editor. This is my blog about the work I do and the news, trends and technologies that touch it. With the occasional totally unrelated bits thrown in.

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    Sizing up the big questions on the 2011 Fall schedule.

    It’s been a while since I posted some of my work… this is my latest, the series launch promo for UNLEASHED BY GARO, which premieres tonight at 9p on Sundance Channel.

    Garo is a “counter-couture designer” who dresses everyone from Madonna to Daphne Guinness to Hedda Lettuce.  People come to his fanciful East Village studio for one-of-a-kind garments and leave transformed.  We wanted to create a promo that tells the story of this wiz of a designer and his magical world.

    Reminder: wear more hot pink.

    Dear Lanvin,

    I like what you’re doing here.

    Love,
    Lisa

    P.S. See also.
    P.P.S. Via.

    This might be my favorite poster to ever come out of the marketing department at Sundance Channel.  The expression on the baby’s face is priceless.

    popculturebrain:

    TV Teaser/Promo: FX’s AMERICAN HORROR STORY | Deadline

    What, no “from the creator of GLEE” attribution?

    Love how this vignette with a razor, a shiny knife turned out.

    This makes me want to cut trailers again.

    Interesting experiment involving a two of the show’s characters interacting on air and online with “a mysterious Twitter user who knows more about HAVEN than anyone should.” The story will unfold on both screens. Curious how the second screen action is integrated into the first.

    Good spin about the spin.

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