editorlisa
Hi! I'm Lisa. I work in TV and film as writer, producer & editor. This is my blog about the work I do and the news, trends and technologies that touch it. With the occasional totally unrelated bits thrown in.
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Paul Isakson had an interesting reaction to the Schweppes ‘Burst’ TV ad I linked to a few weeks ago. His blog post about how Schweppes failed to capitalize on the Schweppervescence experience will appeal to anyone interested in the evolution of marketing and advertising strategy and execution in today’s world.
