TRUE BLOOD, GLEE, MAD MEN and LOST were the shows that influencers talked the most about on twitter in 2009

TRUE BLOOD, GLEE, MAD MEN and LOST were the shows that influencers talked the most about on twitter in 2009

“Just like the water cooler at work, people love to use Twitter as a place to discuss their favorite TV shows. The difference is that influencers on Twitter aren’t talking about the shows everyone else seems to be watching. None of the top 10 TV shows discussed by influencers make Nielson’s list of most viewed shows of 2009. By the time HBO’s TRUE BLOOD finale rolled around in August, the show had the Twitter community hooked and still has influencers talking months later. It’s interesting to note that TRUE BLOOD, GLEE and MAD MEN have all invested heavily in Twitter marketing with show characters interacting with fans. This strategy seems to have paid off as these shows are among the most DVR’d shows on television and growing rapidly in popularity.”

Click through to the link to see charts and data. I think there is a lot to think about when reading this analysis. These shows are not what the “general public” is talking about on twitter. This is what the “influencers” are talking about. Influencers are those people who make lots of connections and have many conversations on twitter. I’m also not sure if this analysis considers all twitter users or just the users who have at one point signed up to use Klout as a tool.

Either way I still believe that this points to the value of twitter for promoting shows that are critical darlings/cult favorites.

Totally agree. I can’t help but think there’s a correlation to be made between early adopters of technology and independent-minded, niche TV programming.

Source bitsofmedia