editorlisa
Hi! I'm Lisa. I work in TV and film as writer, producer & editor. This is my blog about the work I do and the news, trends and technologies that touch it. With the occasional totally unrelated bits thrown in.
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“Rather than bombarding millions of TV viewers with the same ads for things many of them may not be looking to buy, marketers could in the next two to three years send different ads to different households — making certain, for example, that Procter & Gamble wouldn’t have to pay for Pampers ads watched by a couple with no wee tykes and General Motors wouldn’t have to show ads for its Hummer vehicles to a house full of Prius enthusiasts.”
“Addressable Ads Could Reinvigorate TV”, Advertising Age.
This could have HUGE implications for the TV business. Of course, who cares how targeted commercials are if viewers are going to DVR fast-forward through them.
[via mikehudack]
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