editorlisa
Hi! I'm Lisa. I work in TV and film as writer, producer & editor. This is my blog about the work I do and the news, trends and technologies that touch it. With the occasional totally unrelated bits thrown in.
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The 5 tenets of Indienomics, the value proposition behind Sundance Channel and IFC for brands:
- Independence leads to prosperity Uber-Influencers have more money to spend.
- Not all consumers are created equal Reaching one uber-influencer is worth reaching 1,000 influencers.
- Advertising is content Customize your message and think outside the pod.
- Trust is king An influential audience trusts the right brand in the right place.
- Everyone is a network The opportunity is to reach them where they program to themselves, regardless of platform.
Agree? Disagree? On the mark or off? I open the floor to your comments.
Notes
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tomewing reblogged this from maura and added:
Yeah exactly. I was talking rather more wonkishly about this very thing over on Blackbeardblog this morning.
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blakeley reblogged this from editorlisa and added:
counts but they did leave out that...rules all. I was just telling JDel that
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maura reblogged this from soupsoup and added:
Everyone is a network The opportunity is...them where they program to themselves,...
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moderation liked this
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soupsoup reblogged this from editorlisa and added:
It depends who you are trying to reach. ‘Influencers’ only reach the people who are strong early adopters, which is a...
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editorlisa posted this
