The 5 tenets of Indienomics, the value proposition behind Sundance Channel and IFC for brands:

1. Independence leads to prosperity Uber-Influencers have more money to spend.
2. Not all consumers are created equal Reaching one uber-influencer is worth reaching 1,000 influencers.
3. Advertising is content Customize your message and think outside the pod.
4. Trust is king An influential audience trusts the right brand in the right place.
5. Everyone is a network The opportunity is to reach them where they program to themselves, regardless of platform.

Agree?  Disagree?  On the mark or off?  I open the floor to your comments.