editorlisa

Season 4 of MAD MEN is premiering an hour ahead of air in Times...

Tue, 20 Jul 2010 11:54:17 -0400

Season 4 of MAD MEN is premiering an hour ahead of air in Times Square. Consider yourself informed/warned.

Rupert Murdoch, Neel Shah, and the Short Pants

Tue, 13 Jul 2010 21:51:34 -0400

Rupert Murdoch, Neel Shah, and the Short Pants:

NewsCorp, where every day is April 1st.

Fred's Tumblr Scraps: "Positioning" MTV. 1987.

Tue, 13 Jul 2010 15:59:00 -0400

Fred's Tumblr Scraps: "Positioning" MTV. 1987.:

Positioning MTV: Music Television

Throughout most of the 80s, our original, in-house, MTV creative team had established all the original vocabulary (written and visual) for the channel. In April 1983, Alan and I resigned and set up Fred/Alan as the media’s first “branding” consultancy and advertising agency. Bob Pittman was a smart and shrewd competitor; he signed us right back up. MTV Networks was our first client.

But, by 1987 we were being driven insane by a raft of new employees who thought they had the secrets of MTV in their heads, and kept telling us how to “improve” our work for them. The problem was, each and every one of them had a different version of what was right. Alan and I suggested we write up the definitive (yeah, right) “positioning” document so we were all singing from the same (that is, ours) hymn sheet.

Results: “MTV vs. Normal TV” became the common thinking around the network for quite a while and became an ad campaign:

“TV or MTV?”

We wanted to keep “I Want My MTV” (which we hadn’t written, but had developed as network executives). But marketing executives of the 1980s were already infected with the virus they have today. “Why stick with something that works? We want to put our own ideas out there. We need something new!”

A master class on Branding. (via emilgh)

my latest project: the season 2 promo campaign for MAN SHOPS...

Wed, 30 Jun 2010 15:47:00 -0400

my latest project: the season 2 promo campaign for MAN SHOPS GLOBE

"Indifference is a sin on your wedding night and in marketing."

Tue, 22 Jun 2010 18:33:00 -0400

“Indifference is a sin on your wedding night and in marketing.”

- Peter Liguori, COO, Discovery Communications

"More people watched the series finales of Mr. Belvedere and ALF than the number of people who..."

Fri, 11 Jun 2010 01:02:00 -0400

“More people watched the series finales of Mr. Belvedere and ALF than the number of people who watched the series finale of LOST.”

- Chris Cantwell (via mikehudack: bliptv)

All that proves is that there are more idiots than intellectuals.

You realize this is comparison is wildly unbalanced, right? It completely disregards differences in cable distribution & penetration between 1990 and today, the quantity of national cable programming channels, not to mention the fact that disruptive technologies like DVRs and internet video didn’t exist in 1990.

And not to get all defensive about LOST, but in the age of disruptive TV technology, which I’m defining as the 10 years since Tivo was invented, only 8 series finales had ratings better than LOST. (Beverly Hills 90210, Friends, Frasier, NYPD Blue, JAG, Everybody Loves Raymond, Will & Grace and ER, if you’re wondering.)

"There’s no money in poetry, but then again, there’s no poetry in money either."

Mon, 07 Jun 2010 14:33:36 -0400

“There’s no money in poetry, but then again, there’s no poetry in money either.”

- Caterina Fake

via marsbot

Crowley -- a 33-year-old who's always in a sweatshirt and wears an eyebrow-length mop of Justin Bieber-like hair...

Fri, 04 Jun 2010 10:28:36 -0400

Crowley -- a 33-year-old who's always in a sweatshirt and wears an eyebrow-length mop of Justin Bieber-like hair...:

Now you need a publicist and a stylist.

Downloadable LOST labels for all your Dharma Initiative needs

Sun, 23 May 2010 15:13:38 -0400

Downloadable LOST labels for all your Dharma Initiative needs

EPIC. Nike’s new World Cup ad. (via...

Fri, 21 May 2010 12:51:41 -0400

EPIC.

Nike’s new World Cup ad.

(via moderation:kerelcooper:idlewyld)

Sizzle Alert: Sarah Silverman sits down with LOST executive...

Thu, 20 May 2010 14:27:14 -0400

Sizzle Alert: Sarah Silverman sits down with LOST executive producers Carlton Cuse and Damon Lindelof.

So is this in collaboration with Foursquare or a ripoff?

Thu, 20 May 2010 14:12:22 -0400

So is this in collaboration with Foursquare or a ripoff?

Hammer to Nail: Monthly VOD Report

Thu, 20 May 2010 12:44:59 -0400

Hammer to Nail: Monthly VOD Report:

Filmmaker & journalist Michael Tully has launched a monthly report on the films being distributed on “the ever expanding list of Video On Demand channels.” Been hoping someone would do this for some time. Thanks MT!

Next step is for film critics to start writing about them.

"‘Carlos’ is everything ‘Che’ wanted to be and much, much more — a dynamic,..."

Wed, 19 May 2010 20:34:12 -0400

“‘Carlos’ is everything ‘Che’ wanted to be and much, much more — a dynamic, convincing and revelatory account of a notorious revolutionary terrorist’s career that rivets the attention during every one of its 321 minutes.”

- Todd McCarthy, indieWIRE

"How food best enjoyed in tiny bars in Spain, or even Chelsea, is suited to an airplane hangar-sized..."

Tue, 18 May 2010 15:53:00 -0400

“How food best enjoyed in tiny bars in Spain, or even Chelsea, is suited to an airplane hangar-sized room in Tribeca is unclear.”

- FEAST: Bar Artisanal Insta-Overhauled Into Bar Artisanal Restaurant & Tapas

Ha! So true about Chelsea. Maybe it’s time to rename the nabe.
Chelsita? Little Madrid? BCN West?

The Men Who Made ABC’s ‘Lost’ Last

Sun, 16 May 2010 13:54:00 -0400

The Men Who Made ABC’s ‘Lost’ Last:

I know I’ve said this already, but I’m really gonna miss these guys.

Yes.

Fri, 14 May 2010 13:05:24 -0400

Yes.

Teaser for JJ Abrams’ new movie, Super 8 (via...

Wed, 12 May 2010 16:11:36 -0400

Teaser for JJ Abrams’ new movie, Super 8 (via makingofmovies)

IFC Launches 'Midnight' Genre Label

Tue, 11 May 2010 12:53:12 -0400

IFC Launches 'Midnight' Genre Label:

Very smart, considering alt horror is one of the more interesting & viable independent genres right now.

"Television has domesticated other disruptive technologies. Ten years ago digital video recorders..."

Mon, 03 May 2010 13:16:55 -0400

“Television has domesticated other disruptive technologies. Ten years ago digital video recorders like TiVo promised to transform the way people watched TV. The devices made it easy to record programmes and play them back, zooming through ads. The TV networks responded by running advertisements that work at high speed. Cable and satellite companies built cheap digital video recorders into set-top boxes and charged viewers extra for them. In effect, money flowed back to the television business. In Britain those boxes will soon be deployed to deliver targeted advertising, enabling the living-room television to compete with the internet.”

- via economist.com (via tootwo) (via mikehudack)